PRINCESS MARCELLA DI BORGHESE
| I'm looking for Di Borghese ...not Il Baccio, but the stuff made originally in the late 70s...anybody know where to find it? |
| posted 05/31/05 by ann |
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Replies to: PRINCESS MARCELLA DI BORGHESE
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| I would love to find this scent (Di Borghese) as well that I wore in the 70-80's. Absolutely loved it and havent' been able to find anything close to it that I like better.... |
| posted 12/07/07 by Annie |
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| Yes, I remember this lovely fragrance; my mother wore it. She bought it at Macy's in downtown San Francisco. It was as spicy and sensual as its dark amber color in the round, swirly glass bottle with the silver cap... Every now and then I see some on ebay for ridiculous prices. I used to work for Borghese, back in the 90's, and my account executive and I mourned the disappearance of this smoldering elixir. When I asked her to see if she could get any inside information on either its discontinuation reasons, or the possibility of a re-launch, I heard: nothing. Even she couldn't get any answers from corporate. Borghese was, at the time, experiencing a major management change, the details of which I was not made privy to. The company's fragrance was going through its 'Gai Mattiolo' phase. As far as we could recall, DiBorghese vanished in the 80's. I wish I could help more. |
| posted 01/21/08 by Kitty |
| Re: PRINCESS MARCELLA DI BORGHESE |
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Hi, I received a reply dated 12-20-07, and not the one we all wanted:
"Unfortunately The Di Borghese fragrance has been discontinued and is not in distribution."
Borghese Customer Service
Maria Stevens
(866) 267-4437 |
| posted 12/24/07 by Francesca |
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I also have searched for this perfume since I used to wear it daily. Now, I could kick myself for even spraying it in my car to make the car smell good.
I was told by one perfume site that the flower used in the ingredient died out, and as a result, they quit making the perfume. The site was legitimate; yet, I couldn't help but think if the main ingredient in a sucessful product was dying, wouldn't you imagine the corporation would do whatever possible to save it?
I also would love to see the company bring it back. |
| posted 12/24/07 by Sharon |
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| Yes, we now have BORGHESE ANDIAMO in stock at an incredible price! I believe this is the one you are looking for. Supplies are limited though, as you know it has been impossible to find. Just go to lorrainesmarketplace.com We have many hard to find products. Happy shopping! Lorraine |
| posted 03/25/08 by lorraine |
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| Yes, we now have BORGHESE ANDIAMO in stock at an incredible price! Supplies are limited though, as you know it has been impossible to find. Just go to lorrainesmarketplace.com We have many hard to find products. Happy shopping! Lorraine |
| posted 03/25/08 by lorraine |
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Good Scents Ltd. Makes a blend that copies Di Borghese. They do oil blends and the ladies have 17 years experience.
Http://store.goodscentslimited.com/index.html
They will send free samples also. |
| posted 03/29/08 by Lorna |
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Its too bad its been discontinued, it is a wonderful fragrance,
However I found a source at www.thefragrancefactory.com
That still sells the original perfumed soaps, and the fragrance on them is still wonderful. Much cheeper then trying to purchace the perfume since its long gone and way too expensive. The perfumed soap cakes I can put in my dresser
And everything smells wonderful, or you can use them in your bath, either way they smell great.. |
| posted 03/30/08 by Karen |
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I went to Good Scents and they sent me a sample of this:
Http://store.goodscentslimited.com/princess-borghesa.html
I think it is pretty close and going to order some. |
| posted 01/29/08 by jazziered |
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I went to Good Scents and they sent me a sample.
It is quit close I think. I will be ordering me some.
Http://store.goodscentslimited.com/princess-borghesa.html |
| posted 01/29/08 by jazziered |
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| I have purchased some on ebay with good luck. I would really like it if they would bring this one back. I contacted the Vermont Country Store as well as Borghese but with no luck. There will never be another Di Borghese. |
| posted 04/08/08 by Janet |
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For anyone that may want to comment directly to mfg about diBorghese being discontinued - and ask that it be made again, there is a customer contact link at:
Https://www.borghese.com
Maybe if they get enough comments they'll reconsider.... |
| posted 04/13/08 by Colleen |
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| I have a vintage 1/4 fl oz bottle of Princess Marcella Borghese Perfume, (not spray or cologne) in the lovely little swirly bottle in the Original Box....The bottle is in lovely condition...and has never been opened....but evaporation has left about 2/3 of the perfume intact. I am listing this on Ebay Canada today and would be happy to have you take a look if you are interested! Thanks! bl3773/Bonnie |
| posted 07/21/05 by BL |
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If you find it, please let me know. I have searched- even in Italy for
It. Borghese brand Perfumes are sold in Italy by Revlon. Surprise !!!
Still looking. Will advise if I find it. Diane
P.S. - the most beautiful scent I have ever worn |
| posted 06/13/05 by Diane |
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| HI, Shopnbc.com (shopping channel) sells Borghese products. Or they did...There's also another site I found that has new and older perfumes - if you want to email me I'd be happy to find it & email you the name of the site. I know how it is when you're looking for something and can't find it! |
| posted 07/08/05 by dee |
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| Diane I found this at www.thefragrancefactory.com |
| posted 09/07/05 by Lisa |
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| Was anyone able to show you where to find Di Borghese perfume? I think this is what my aunt used to wear. I LOVED her perfume and I have been on a 10 year search to try to find it. Now that I think I know what it is...I am having a really hard time finding any! Can anyone help me out? What does it look like in the bottle? Does anyone have a picture? I'd love to hear form anyone who can help me find a bottle of this stuff! |
| posted 08/13/05 by meghan |
| Re: PRINCESS MARCELLA DI BORGHESE-Found It! |
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And it's not cheap.
I think this will go on my Christmas list - this was my all-time favorite, bar-none! I was so sad when the counter girl at the department store ("Dillards") said they no longer carried the scent. I have been looking for this perfume for over 10 years.
Find it at: http://www.perfumedistributor.com/diborghfepsp1.html |
| posted 08/20/05 by Rachael |
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In addition to my above post to find di Borghese Parfum at PerfumeDistributor.com, you can also find it much cheaper at PerfumeMart.com at this link:
Http://www.perfumemart.com/cgi/perfume/scan/sp=descriptions::results-Women/sf=2/sf=gen/va=frag_id=346/se=346/se=Women
PerfumeMart is currently out of stock of di Borghese Parfum, but you can sign up for notification when the perfume is available.
There is hope! |
| posted 08/20/05 by Rachael |
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| Does anyone know why they quit making DiBorghese? It is the most beautiful scent. Do not order from a company online out of Georgia. It is marketed under the name Diborghese and is gross. Smells alot like Jungle Gardenia.. |
| posted 07/23/06 by liz |
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Liz I found "PRINCESS MARCELLA DI BORGHESE" at
Www.thefragrancefactory.com
They still have some instock.
I have there Di Borghese soap and its is very nice fragrance soap.
And they have the spray too.. |
| posted 07/24/06 by jil |
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| We have a few pieces of di borghese left. You can call us art 1-800-689-1969 |
| posted 07/25/06 by liz |
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I have ordered different "Hard to find' fragrances on liine and they have
Been horrible. Usually in right bottle, old, evaporated scents. Buyer beware.
At the price of Borghese, I am afraid to try. Any one have any experience
With on line perfume purchases? Diane |
| posted 07/27/06 by Diane |
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Contact us through email
Jtimely@nyc.rr.com
And we will respond to your request.
MM
For Justin Timely's |
| posted 08/06/06 by MM |
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| I wore Di Borghese until they discontinued it. I loved it. I haven't had a signature perfume since. I used to buy it at Carson Pirie Scott but Di Bourghese dropped them when they were being bought out. I have never been able to find it again. Let me know if you do. |
| posted 12/19/06 by Jan |
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I must concur! This was my signature perfume in the 80's. I have not been able to find it. No the IlBaccio, but the original Di Borghese Parfume. Please email me if you find this perfume. I am a true fan!!
G.E. |
| posted 01/07/07 by Gabriella Eliina |
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| My friend has relatives in Italy where DiBorghese is made. She has contacted them to find out if it can be purchased direct from Italy. I will post my findings. |
| posted 01/08/07 by Jan |
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I have sent a few requests to Vermont Country Store for Di Borghese Parfum Vivant. Sometimes when they get enough requests from buyers they will contact the original seller and arrange to re-manufature fragrances for sale on their website.
Vermontcountrystore.com Everyone-please send them a request! |
| posted 04/20/07 by Perfumaniac |
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It's expensive, but there are several items of the Di Borghese available at:
Www.1stperfume.com
They also carry a good variety of the other discontinued Princess Marcella Di Borghese fragrances. |
| posted 04/20/07 by WANDA |
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Does any one know how to contact the company? With the demand that exists maybe they would relaunch it.
If not, does anyone know a good "knock off" maker?
I have looked for years for this and cherish the little I have left. |
| posted 05/06/07 by barbara |
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I have contacted Borghese through their site a few times (2? 3?) asking whether there was any chance they might re-issue Andiamo since it goes for $500 and up online ...
I have never gotten even a polite form letter back ...
So if anyone here knows a better way to contact them I would be grateful!!! |
| posted 05/06/07 by Lisa |
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HI,
I HAVE A BRAND NEW AUTHENTIC DI BORGHESE PURFUME SPRAY IN BOX.IT IS FROM PRINCESS MARCELLA BORGHESE AND 7 ML.I WILL NOT WEAR THIS FRAGRANCE.
IF YOU ARE INTERESTED TO BUY LET ME KNOW iamtheowner2005@yahoo.com
REGARDS. |
| posted 05/21/07 by AC |
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| Real Di Borghese is available at VintageFragrances.com |
| posted 06/19/07 by Natasha |
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Sinamen,
Www.1stperfume.com
Has the Andiamo, & it's sure not priced at what you used to pay. And, as I posted a few months ago, (above,) there is a pretty good variety of Di Borghese at various prices at this very same site. I used both fragrances back in the 80's when you could find them in any nicer upscale Dept. Store. |
| posted 07/07/07 by Wanda |
| Re: PRINCESS MARCELLA DI BORGHESE - ANDIAMO |
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I seek the Borgehese parfume "ANDIAMO". I have searched for it everywhere and am unable to find any. I have even contacted Borgehese about the product, but have had no luck.
I love this fragrance and will do almost anything to get it!
Thanx |
| posted 07/06/07 by Sinamen |
| Re: PRINCESS MARCELLA DI BORGHESE - Andiamo |
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| I also am looking for Andiamo. I have found it at various sites for $499. I love it, but not that much. If anyone finds it cheaper, please post! Thank you. |
| posted 08/20/07 by Connie |
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| I wore Andiamo for years until they stopped making it. I had just a little left in the bottle and I took it out to Good Scents in Princeton, Il. They "sniffed it out" and made their copy of it for me. I like it a lot and it is really inexpensive. You can find them on the web at www.goodscentslimited.com |
| posted 09/21/07 by Kathy |
| Re: PRINCESS MARCELLA DI BORGHESE |
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Does anyone know why they quit making DiBorghese? It is the most beautiful scent. Do not order from a company online out of Georgia. It is marketed under the name Diborghese and is gross. Smells alot like Jungle Gardenia..
Posted 07/23/06 by liz
In response to liz' post, we can thank Revlon for the demise of DiBorghese. See: http://en.wikipedia.org/wiki/Princess_Marcella_Borghese
Can anyone confirm that any of the above sites are not selling soured and evaporated scents of DiBorghese Parfums? |
| posted 10/05/07 by Rachael |
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| There IS TONS ON EBAY FOR less than $100!!! |
| posted 04/19/08 by CT |
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| It was called Andiamo and it is discontined. Once in a while you can catch a bottle on eBay for around $200. I used to wear it to but I can't pay that for it. JJ |
| posted 07/18/08 by Judy |
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Hi, i saw you message regarding PRINCESS MARCELLA DI BORGHESE. Our store is now carrying what i believe is the fragrance you are looking for. The fragrance name is Andiamo & was very popular in the 70's & 80's. It was discontinued long ago. This is the original, not a knock off. We specialize in hard to find beauty items & all of our products are Guaranteed Authentic. Please be sure to visit our store & see for yourself.
Www.lorrainesmarketplace.com
Happy shopping, Lorraine |
| posted 07/18/08 by lorraine |
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| Our store is currently carrying Borghese Andiamo. I believe this is the fragrance you are referring to. It was discontinued back in the 80's & we sell quite a bit of it. If you are interested please be sure to visit our store: www.lorrainesmarketplace.com |
| posted 08/05/08 by lorraine |
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I found some wonderful Di Borghese
Perfumed soaps at
Www.thefragrancefactory.com |
| posted 08/05/08 by Cindy |
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| Try the site The Perfumed Court. I saw Di Borghese listed as available for decants. |
| posted 08/24/08 by Lee |
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Thanks for the messages i just called 1st scent and they are mailing me the sample, i hope is the one I am looking for
Thanks! |
| posted 10/15/08 by Tere |
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| Search EBay for Andiamo and you'll find those people who are selling it. |
| posted 10/15/08 by Sinamen |
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PRINCESS MARCELLA DI BORGHESE
I was told by one of the perfume companies quite a while ago that our perfume (Princess Marcella Di Borghese) no longer exists due to the fact that the flower supply died out. You'd think they'd pamper and cultivate the "flower" .... :( The source was reputable though. |
| posted 10/18/08 by Sharon Rhea |
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I have several unopened in original boxes if you are still interested.
Contact me at: quizmeister@nyc.rr.com
PT |
| posted 03/25/09 by Paul |
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| Hi, i worked for Revlon in the late 70s, my boss gave me a limited edition di borghese perfume in a silver (i think real silver) swirly egg with a black tassle on it. I think only 100 were made. The egg is in a lovely black satin box. The perfum inside has dried up but the smell is still there. There is a little glass bottle inside the silver egg. I am going to sell it on Ebay and was trying to find out how much i might expect for it. The smell is truly gorgeous. It's a shame the perfume isnt around anymore, it is very rich and decadent. |
| posted 03/21/09 by sheila |
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| Hi, i found the Borghese Andiamo that has been discontinued for many, many years. I don't know if that is the same scent you are talking about, it is rich & unlike any other i have ever tried. I delt with a very nice person also. Just go online to www.lorrainesmarketplace.com They have the best price too! |
| posted 03/21/09 by lori |
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Its too bad its been discontinued, it is a wonderful fragrance,
However I found a source at www.thefragrancefactory.com
That still sells the original perfumed soaps, and the fragrance on them is still wonderful. Much cheeper then trying to purchace the perfume since its long gone and way too expensive. The perfumed soap cakes I can put in my dresser
And everything smells wonderful, or you can use them in your bath, either way they smell great..
Posted 03/30/08 by Karen |
| posted 03/21/09 by Susan |
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We have the Borghese Andiamo.
Www.lorrainesmarketplace.com |
| posted 06/10/09 by lorraine |
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Hello Everyone,
I have 2 bottles of Borghese Andiamo 1.85 oz perfume if interested contact me at clair411@gmail.com |
| posted 05/28/09 by Natalee |
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We have it. All new unused in original boxes.
2.3 ounce Cologne Vivante Spray Automatique
1.0 ounce eau de parfum Spray
Jtimely@nyc.rr.com |
| posted 05/28/09 by JT |
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| I wore Di Borghese, the one in the swirly bottle, in the late 80's and early 90's. Then one day, it was just gone! I have never ever found a perfume I have liked as much. This is so sad. How come it has been discontinued. Doesn't anyone know how to get this stuff? |
| posted 06/09/09 by NATALIE |
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| I see people are coming out with web sites for OTHER Di Borghese perfumes. NO! The one many of us want is a specific type, it is just called Di Borghese! Not additional name associated with it. Why is this so difficult! |
| posted 06/10/09 by NATALIE |
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Right. The original. Black box. Swirl bottle. Silver swirl cap.
Not Andiamo, not Baco... DiBorghese. C1992
We have them. Mint in box, no evaporation.
Contact me: jtimely@nyc.rr.com |
| posted 06/10/09 by JT |
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| I have a small (.25 fl. Oz) bottle of Princess Marcella De Borghese in the small swirl bottle with the silver top. The bottle is almost completely full. Please contact me if you are interested. |
| posted 10/31/09 by Maria |
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We have many. Holidays are coming!
The original. Black box. Swirl bottle. Silver swirl cap.
Not Andiamo, not Baco... DiBorghese. C1992
Mint in box, no evaporation. They won't last.
Contact me: jtimely@nyc.rr.com |
| posted 10/31/09 by JT |
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Hi Jill,
We have many. Holidays are coming!
The original. Black box. Swirl bottle. Silver swirl cap.
Not Andiamo, not Baco... DiBorghese. C1992
Mint in box, no evaporation. They won't last.
Contact me: jtimely@nyc.rr.com |
| posted 11/19/09 by JT |
| Re: PRINCESS MARCELLA DI BORGHESE |
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We have many. Holidays are coming!
The original. Black box. Swirl bottle. Silver swirl cap.
Not Andiamo, not Baco... DiBorghese. C1992
Mint in box, no evaporation. They won't last.
Contact me: jtimely@nyc.rr.com |
| posted 11/19/09 by JT |
| Re: PRINCESS MARCELLA DI BORGHESE |
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| Jtimely@nyc.rr.com |
| posted 11/20/09 by JT |
| Re: PRINCESS MARCELLA DI BORGHESE |
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They have a small bottle for over one hundred dollars at this site. I'd get it but it's a little too much for me.
Http://www.overstockperfume.com/women-s-fragrances-d-di-borghese-women-by-princess-marcella-borghese.html |
| posted 11/18/09 by Carol |
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Right... And theirs is less than a third ounce for $125.
By the picture its really a third of a bottle.
Ours are mint in original boxes.
Holidays are nearing and they will be gone --- guaranteed.
JT |
| posted 11/18/09 by JT |
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Right... And theirs is less than a third ounce for $125.
By the picture its really a third of a bottle.
Ours are mint in original boxes.
Holidays are nearing and they will be gone --- guaranteed.
7 inquiries since last Friday.
JT |
| posted 11/18/09 by JT |
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| So JT what is your price? |
| posted 11/18/09 by Jil |
| Re: PRINCESS MARCELLA DI BORGHESE |
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| I have a few bottles of the Andiamo perfume that I would be willing to sell. |
| posted 02/27/10 by Wendy |
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We have some more unopened DiBorghese (not Andiamo)
In their original boxes available if anyone interested.
Contact me at: quizmeister@nyc.rr.com
JT |
| posted 02/27/10 by JT |
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Giardini Di Montecatini 12 Perfume for Women by Princess Marcella Borghese 2.5Fl.oz/75 ml.
I got one authentic eau de parumin the original box,full bottle for sale.
Email me alina.ryan@gmail.com |
| posted 03/05/10 by Angelina |
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Does anybody have a bottle of Giardini di Montecatini XII?
Sounds like you all like this line of product by Borghese that we just can't find any more. Shame, too. I still have some left from years ago, but I'd like to pick up some more if I can find it for a reasonable price. Any suggestions? |
| posted 03/17/10 by Debra |
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I have a 1/4 ounce bottle of Marcella Borghese Fiamma in the original black box, in the original bottle unopened and full and with what appears to be some type of a jade perfume holder thats on a gold chain. Anyone interested or know anything about this set/
Thanks
Tammy |
| posted 04/11/10 by tammy |
| Re: PRINCESS MARCELLA DI BORGHESE |
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| Borgese cosmetics was not made bankrupt by Revlon. Borgese had THE MOST EXPENSIVE cosmetic line in American department stores. This line of cosmetics was just for prestige and to maintain the displays. At some point become unsustainable. Then OPEC oil minister Sh. Yamani bought the hotel and spa at Monticatini. You could buy a tube of volcano mud for fett at 48 $ for 8 Oz. In the mid 1990's. He also purchased the Marcella Borghese cosmetics factory and all of its equipment. Revlon had nothing to do with its demise. It was bankrupt for a decade before Yamani bought it. |
| posted 04/15/10 by Anne |
| Re: PRINCESS MARCELLA DI BORGHESE |
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We have some more unopened DiBorghese (not Andiamo)
In their original boxes available if anyone interested.
Contact me at: quizmeister@nyc.rr.com
JT |
| posted 04/16/10 by JT |
| Re: PRINCESS MARCELLA DI BORGHESE |
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I wonder if we'll ever find it; the odds do not look good.
So did anyone find a good replacement to this fine perfume? Please post your recommendations!
Thanks, Rachael |
| posted 07/28/10 by Rachael |
| Re: PRINCESS MARCELLA DI BORGHESE |
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| Looking for Di Borghese. |
| posted 08/19/10 by BeBe |
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Its too bad its been discontinued, it is a wonderful fragrance,
However I found a source at www.thefragrancefactory.com
That still sells the original perfumed soaps, and the fragrance on them is still wonderful. Much cheeper then trying to purchace the perfume since its long gone and way too expensive. The perfumed soap cakes I can put in my dresser
And everything smells wonderful, or you can use them in your bath, either way they smell great..
Karen |
| posted 08/19/10 by Karen |
| Re: PRINCESS MARCELLA DI BORGHESE |
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| Thanks, Karen will go to that web site......smile |
| posted 09/01/10 by BeBe |
| Fiamma |
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Tammy,
I am looking for Fiamma. Please let me know if you'd like to sell it. Thnx. |
| posted 09/02/10 by Lucky Lady |
| Re: PRINCESS MARCELLA DI BORGHESE |
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| I have a new bottle of Di Borghese Parfum .25 ounces. This is the original Princess Marcella Borghese scent and it is a beautifully decoratred bottle with a silver twist cap. This came in a set of make up that I bought years ago. This has always been stored inside in a cool temperature non smoking home. I would be willing to sell it for $25.00 plus shipping and handling. I am sure it is worth alot more than that as it is rare. Please contact me at my email: mdzornes@peoplepc.com if you are interested. This is posted as of 9/25/2010. |
| posted 09/25/10 by Michelle Zornes |
| Re: PRINCESS MARCELLA DI BORGHESE |
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| I have a 1.6fl oz bottle of princess marcella borghese XII giardini di montecatini perfumed oil. I've had it for years and have only used it a couple of times so it's 3/4 full. It has been stored in its original round box in a dark cabinet so still smells like it did years ago! I can't find any information on this perfume so would love it if someone could enlighten me! Thanks |
| posted 10/06/10 by nancy |
| Re: PRINCESS MARCELLA DI BORGHESE |
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| I'm also looking for their round, volcanic mud soap...still have a little left but was told they discontinued it...why!? |
| posted 10/24/10 by MarieTherese |
| Re: PRINCESS MARCELLA DI BORGHESE |
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Its too bad its been discontinued, it is a wonderful fragrance,
However I found a source at www.thefragrancefactory.com
That still sells the original perfumed soaps, and the fragrance on them is still wonderful. Much cheeper then trying to purchace the perfume since its long gone and way too expensive. The perfumed soap cakes I can put in my dresser
And everything smells wonderful, or you can use them in your bath, either way they smell great..
Karen |
| posted 10/24/10 by Karen |
| Re: PRINCESS MARCELLA DI BORGHESE |
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We have DiBorghese ---
Mint in original black boxes.
Running low, nowhere else to go.
Holidays coming!
Quizmeister@nyc.rr.com
JT |
| posted 10/24/10 by JT |
| Re: PRINCESS MARCELLA DI BORGHESE |
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| I have acquired an original .25 fl ounce of Princess Marcella Di Borghese perfume. I don't wear this fragrance and am interested in selling it. The bottle is full although the silver plastic cap has a small crack in it. |
| posted 12/06/10 by Ute |
| The History Of PRINCESS MARCELLA DI BORGHESE |
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Princess Marcella Borghese
From Wikipedia, the free encyclopedia
Marcella Borghese, born Marcella Fazi, (1911 – January 19, 2002) was a manufacturer of cosmetics.
Marcella Fazi was born in Sicily in 1911. In 1938 she became the second wife of the widowed nobleman Paolo Borghese, Duke of Bomarzo and Prince of Sant’ Angelo of San Paolo, and acquired the title of Princess. Records of her titles and that of the family can be found in the Office of Consulta Araldica in Rome. She gave birth to two twin boys, Francesco and Livio, the same year. She also had a daughter, Anita Mauritzi, from a previous marriage.
The fashion-conscious princess had toiletries, including makeup, made specifically for her using the natural ingredients found around the Villa Borghese in Rome, where the family lived. She wanted to create a line of lipsticks in a wider variety of shades than what was available at the time, and once Pope Pius XII gave the cosmetics his blessing pushed forward with the idea.
Charles H. Revson
In 1956, Italian-American businessman Gino DiGrandi introduced Borghese to cosmetics magnate, Charles Revson, the founder of Revlon. The two struck up a lifelong friendship, as he helped her to create her cosmetics line, and bought it as a subsidiary of the company.
Revlon, a mainstay brand in department stores at the time, was losing market share to newcomer Estée Lauder, whose higher price points and limited distribution strategy edged out the more established brands. Most of the competition took notice, and countered with department store-exclusive brands: Coty launched Dina Merrill; Fabergé had Juliette Marglen; Charles of the Ritz purchased the already established Alexandra de Markoff and Lanvin; Max Factor's contribution was called Geminesse; and, of course, Revlon's contribution was Princess Marcella Borghese. While most of these names invoked status and prestige, Revlon's was the only one associated with legitimate royalty.
One of Borghese's first collections included brightly colored lipsticks and nail colors to match the vivid colors of her fashion designer friend, Emilio Pucci's knitwear. Her Montecatini Cosmetic line, named after her favorite spa, (and an ancient town in Tuscany), used the healing properties of the Terme di Montecatini mud and the mineral waters. The innovative Princess was one of the first people to create a skincare line which was based on the natural therapies of a spa.
Borghese (as the line came to be known as) was the most enduring and successful of the aforementioned brands.
After Charles Revson's death in 1975, Revlon president Michel Berjerac pulled the Revlon brand out of department store distribution altogether, citing rising costs, changing consumer tastes, a corporate shift from cosmetics to consumer goods at Revlon, and the progressively shrinking significance of department stores. Without Revlon's millions of dollars in sales, Borghese (and the entire Revlon prestige portfolio) became very small, insignificant players in an arena that would be dominated by Cosmair (later L'Oréal) and Estée Lauder. Borghese's presence began to weaken, as retailers consolidated floor space to the more profitable brands. Revlon's entire prestige portfolio would stagnate for the next several years, trailing along as rivals ate away at their increasingly shrinking market share.
Ownership of Revlon changed in 1985 (in the infamous takeover by Ronald Perelman's Pantry Pride), and new ownership sold off Revlon's non-cosmetics businesses to renew its focus on beauty. Borghese was infused with marketing and research & development capital. The brand regained market share as a luxury niche brand.
Post Revlon:
Although the prestige portfolio, under Ronald Perelman's leadership, would grow to include many other high-end brands, by 1996 Revlon sold Borghese and the Halston fragrance license to Saudi investors. Halston-Borghese, as it became known, was owned by the investment group until 2000 when it was sold to American Georgette Mosbacher, who had success with the La Prairie brand in the early 1990s. She dropped the Halston reference and again the line was known as simply Borghese.
Costco and Beyond:
In 2007 Georgette Mosbacher took the brand into Costco, launching a sub-brand, Kirkland Signature by Borghese. The classic Borghese line is currently exclusive to Lord and Taylor and Bloomingdale's department stores. It is also sold in regional apothecaries and drugstores. In an October 2008 Vogue Magazine interview, Georgette Mosbacher stated, "Borghese is a profitable name. I have plans to turn Borghese into a lifestyle brand over time which will include bedding, home furnishings and personal accessories. In the face of so much consolidation, brands need to think beyond the obvious markets. I feel we can reach new groups of consumers with these additions."
In October 2009, Borghese became the first cosmetics house to launch a line of home textiles for the bedroom. The Villa di Borghese collection is composed of bed pillows, comforters and throws. It is the result of a licensing agreement between Borghese Inc. And United Feather and Down. The line launched in Bloomingdale's on October 15th 2009 and will be exclusive to Bloomingdale's stores.
There is also currently a Borghese nailcare collection available in most major drugstore chains including Walgreens, CVS, Longs and Rite Aid. The nailcare collection launched in 2008 through a licensing agreement with Coty Inc.
Plans are in place to introduce an eyeware collection through a licensing deal with Icon Eyeware.
Marcella Borghese remained involved in the line named after her until her death in 2002 in her home in Montreux, Switzerland. She was 90 years old, and was buried in the family crypt at the Basilica of Santa Maria Maggiore in Rome. |
| posted 12/11/10 by M |
| Re: PRINCESS MARCELLA DI BORGHESE |
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I may have a bottle of this- let me check.
Tammy |
| posted 12/13/10 by tammy |
| Re: PRINCESS MARCELLA DI BORGHESE |
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| I am interested in the .25 oz borghese bottle that the message was posted about on Dec-6-2010. |
| posted 12/13/10 by Lisa |
| Re: PRINCESS MARCELLA DI BORGHESE |
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| I have a NEW sealed box orignal Di Borghese Cologne Vivant 2 fl oz. Has original sticker from Fredricks & Nelson from the 1970's $14.00 WOW!!!!! Wont be that now! ...I will be selling on eBay if anyone is interested. Www.jittykitty.com Not sure exactly what i will be asking yet..This is the perfum I dont believe it is the spray because it doesnt say spray on the box. Says 2 fl oz..VERY VERY RARE. Can email pictures |
| posted 04/22/11 by Wendy |
| Re: PRINCESS MARCELLA DI BORGHESE |
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We have DiBorghese ---
Mint in original black boxes.
Running low, nowhere else to go.
Liquidating our stock.
Quizmeister@nyc.rr.com
JT |
| posted 04/22/11 by JT |
| Re: PRINCESS MARCELLA DI BORGHESE |
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| OMG I too am looking for this , any luck??? |
| posted 06/13/11 by colleen |
| Re: PRINCESS MARCELLA DI BORGHESE |
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We have DiBorghese ---
Mint in original black boxes.
Running low, nowhere else to go.
Liquidating our stock.
Quizmeister@nyc.rr.com
JT |
| posted 06/13/11 by JT |
| Re: PRINCESS MARCELLA DI BORGHESE |
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| Did anyone ever find a place to purchase Di Borghese??? |
| posted 08/23/11 by Anita |
| Re: PRINCESS MARCELLA DI BORGHESE |
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We have DiBorghese ---
Mint in original black boxes.
Liquidating our stock.
JTimely@nyc.rr.com
JT |
| posted 08/23/11 by JT |
| Re: PRINCESS MARCELLA DI BORGHESE |
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| I loved the original Ecco by Marcell Di Borghese. I purchased it for my mother at Nordstrom in Seattle because the fragrance was so much like her beloved "Joy" (which I could not afford at the time). For those trying to find a fragrance that smells like Ecco..."Joy" is great...however very spendy. |
| posted 10/10/11 by Kaite |
| Re: PRINCESS MARCELLA DI BORGHESE |
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| WOW! I haven't thought of this beautiful fragrance in over 25 years. I remember my father's girlfriend used to wear it everyday, and bought me one for my birthday. I absolutely loved it, and would not wear anything else. He reminded me a few days ago about that bottle, and I immediately jumped up and got on the internet to try and find it. It saddens me that it is gone, so if anyone knows where I can find it at a reasonable price, please let me know. I would be so happy to once again wrap myself in that intoxicating aroma! |
| posted 10/25/11 by Tina |
| Re: PRINCESS MARCELLA DI BORGHESE |
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We have DiBorghese ---
Mint in original black boxes.
Liquidating our stock.
JTimely@nyc.rr.com
JT |
| posted 10/27/11 by JT |
| Offer: BORGHESE Giardini Di Montecatini |
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| I have 40% of the perfumed oil left in original round box. It has been stored in a cool dark closet over the years and still smells as floral as when it was first opened. I have pics too. I loved this perfume but it's time to let it go and let someone else enjoy it! Please contact me at scrnplaya@gmail.com for information/details, letting it go reasonably. Peace. /Elle |
| posted 01/22/12 by Elle |
| Re: PRINCESS MARCELLA DI BORGHESE |
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Its too bad its been discontinued, it is a wonderful fragrance,
However I found a source at www.thefragrancefactory.com
That still sells the original perfumed soaps, and the fragrance on them is still wonderful. Much cheeper then trying to purchace the perfume since its long gone and way too expensive. The perfumed soap cakes I can put in my dresser
And everything smells wonderful, or you can use them in your bath, either way they smell great..
Karen |
| posted 01/22/12 by Karen |
| Re: PRINCESS MARCELLA DI BORGHESE |
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| I have a 1.6fl oz bottle of princess marcella borghese XII giardini di montecatini perfumed oil. I've had it for years and have only used it a couple of times so it's 3/4 full. It has been stored in its original round box in a dark cabinet so still smells like it did years ago! I can't find any information on this perfume so would love it if someone could enlighten me! Also whilst clearing out my late mothers house recently I also found a full bottle of the perfumed oil above (we bought them the same time years ago!) My mother had obviously never touched hers!. Anybody interested? |
| posted 01/24/12 by nancy |
| Re: PRINCESS MARCELLA DI BORGHESE |
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We have DiBorghese ---
Mint in original black boxes.
Liquidating our stock.
JTimely@nyc.rr.com
JT |
| posted 01/24/12 by JT |
| Re: PRINCESS MARCELLA DI BORGHESE |
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| I am trying to respond to Nancy's posting. I would be interested in buying the oil and perfume |
| posted 01/24/12 by KiKi |
| Re: PRINCESS MARCELLA DI BORGHESE |
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| Hi Kiki, It is two bottles of the perfumed oil that I have. One is full and never used and the other is 3/4 full. I have spent months trying to research this perfume but only managed to find a bottle of the spray for $499! I can't seem to find any information on the perfume oil that I have which is so frustrating. I am thinking of selling them so contact me at nancy@catref.plus.com if you are still interested. |
| posted 01/27/12 by nancy |
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